when time & meaning are the currencies that matter most.
An embedded design consultancy for brands founded in meaning.
Messaging Frameworks
Visual Language
Design Systems
Brand Experiences
A difference in how.
Meaning can't be outsourced.
The most important brands are founded in meaning, and we believe meaning is the currency of our time. And since meaning can’t be outsourced, our standard delivery model is embedded.
Teams that quickly expand or contract.
Embedded leads are supported by a pod of producers, strategists, and designers. Pods expand or contract based on the desires and needs of your business and trajectory.
Embedded is a mindset.
We'll never put ourselves in a position where we disappoint our clients. This is why director-level engagement leads embed inside your organization as dedicated tactical leaders, delivering impact from Day One.
Clarity, range, and imagination.
From brand to marketing to content, The Currency’s embedded delivery model combines the clarity and range of a business consultancy with the execution and imagination of a design studio.
It takes a rare mix of kindness, humility, and audacity to inspire and invent in spaces where “what’s next” is fuzzy. The wild, vibrant fire to make something out of nothing.
Submit to the craft. Accept the unknown. Launch a product. Rebrand a business. Drive revenue. Raise a child. Lift a community. Graffiti a poem. Rally capital. Design your life. All with a determination at once humble and audacious, fierce and kind.
This is why we love working with brands founded in meaning. They get us. We get them.
A difference in team.
Before we worked for brands, we were artists and athletes. We’ve won literary awards, teaching awards, design awards, all-city, all-state, and All-American awards, and a few advertising awards, which matter least of all.
Our talent is interdisciplinary, inspired, and interconnected. Because intelligence is sparked when divergent minds come together around a shared purpose. In conversation. In collaboration. In a community of aspiration and effort.
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It took us years to arrive at the beginning of where we are today.
We love sharing moments from the field with those who are curious. Sign up for stories that matter most to us—from brands, founders, and creators.
for the currency of your life
A difference in who.
“I had the following, the vision, and the craft. But I needed the brand to match my ambitions. The Currency took everything I had and shaped it into something Plant Based Papi could scale. They understood what I was building and matched the energy with clarity, strategy, and love. The foundation’s real now. The growth is real, too.”
Jewan Manuel
Founder, Plant Based Papi
“The Currency rebuilt Orca’s messaging platform and energized our brand expression. They’re collaborative, efficient, and fun. They push you, but they also listen. A rare combination that consistently exceeds expectations. One of the best branding and design firms I’ve worked with in my 20+ year career in tech and cloud security.”
Meghan Mitchell-Marks
CMO, Orca Security
“In addition to giving us the aesthetic and narrative to stand apart in an exceptionally crowded and competitive market, they brought us back to the truth always at the heart of why we started. We reshaped everything: our labels, our experience, our voice. We’re using that foundation to drive growth, backed by a brand identity that makes us deeply proud to be who we are.”
Lupita Arreguín
Founder, Dos Caras Tequila